![]() Unlike Madden, NBA 2K continued to evolve by including legends such as Magic Johnson and Julius Erving in NBA 2K12 to much acclaim. This effectively killed EA’s NBA Elite (or NBA Live) series and left NBA 2K standing alone. ![]() The game reached the holy grail of basketball games by scoring Michael Jordan as both the cover athlete and a playable character for NBA 2K11. Meanwhile, 2K Sports’ and Visual Concepts NBA 2K series evolved since its inception in 1999 and slowly crept up on the Madden franchise as the best sports game in the business. However, once EA scored exclusive rights to the NFL license in 2004 and became the only player on the market, Madden lacked the competitive push to make drastic improvements and began to stale with gamers. Since the 1990’s, Electronic Arts football franchise was the only “must have” sports video game on the market.
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